Growth Internals

Growth Internals segments wallet addresses based on whether they interacted with a protocol in a given month and/or in prior months. An interaction is defined as any non-zero transaction (contract interaction or otherwise) directed to any of a protocol’s contracts.

Interactions with a protocol are tracked by indexing on-chain data. The Growth Internals metric references this data to maintain a database of unique wallet addresses that have interacted with the protocol.

For any given month, wallet addresses are segmented as follows:

• New Users: unique addresses that interacted with the protocol in a given month for the first time.

• Returning Users: unique addresses that interacted with the protocol in a given month and the prior month.

• Resurrected Users: unique addresses that interacted with the protocol in a given month and in an earlier month, but not in the prior month.

• Lost Users: unique addresses that did not interact with the protocol in a given month but did so in the prior month.

As the exact start and end time of each month, Growth Internals inherits the use of midnight UTC as a cutoff time.